Mission & Vision
Our Mission
Mochmoch as a brand of Craftedd Trading, our mission is to revolutionize the traditional experience of shutki by making it easy, authentic, and accessible for every modern kitchen. Our mission is to make Shutki simple, authentic & transforming a once-time-consuming preparation into a convenient and enjoyable experience.
We passionate & dedicated to:
• Transforming shutki into ready-to-cook delights that save time without sacrificing authenticity.
• Empower busy households with nutritious, time-saving meal options.
• Contributing to food security by offering long shelf-life, nutritious protein options in processed form.
• Preserving the cultural essence of Bangladeshi dried fish, while making it more appealing and accessible to all generations.
• Expanding the reach of Shutki beyond borders as a proudly Bangladeshi processed food product.
• Making traditional flavors easy to enjoy for new generations and global consumers.
Mochmoch is here to make shutki modern, manageable, and memorable — one meal at a time.
• Transforming shutki into ready-to-cook delights that save time without sacrificing authenticity.
• Empower busy households with nutritious, time-saving meal options.
• Contributing to food security by offering long shelf-life, nutritious protein options in processed form.
• Preserving the cultural essence of Bangladeshi dried fish, while making it more appealing and accessible to all generations.
• Expanding the reach of Shutki beyond borders as a proudly Bangladeshi processed food product.
• Making traditional flavors easy to enjoy for new generations and global consumers.
Mochmoch is here to make shutki modern, manageable, and memorable — one meal at a time.
Our Vision
At MochMoch, we aspire to become Bangladesh’s most trusted name in premium ready-to-cook shutki (dried fish) products — blending time-honored tradition with the needs of modern lifestyles. Our goal is to redefine the dried fish experience by offering flavorful, authentic and hassle-free food options that bring convenience to every kitchen.
We aim to be a household name in the ready-to-cook category through consistent quality, extended shelf life, and uncompromised taste. With raw culture and responsible processing at our core, we strive to meet the evolving demands of health-conscious and time-sensitive consumers — bridging the gap between heritage flavors and today’s fast-paced world, both locally and globally.
We aim to be a household name in the ready-to-cook category through consistent quality, extended shelf life, and uncompromised taste. With raw culture and responsible processing at our core, we strive to meet the evolving demands of health-conscious and time-sensitive consumers — bridging the gap between heritage flavors and today’s fast-paced world, both locally and globally.